Thursday, February 01, 2007

Chad Schapiro: Create Value

There is ONE Word in OurGV that prospects seem to be glued to when they are listening to a presentation, or even an approach about anything regarding our business. It is the standard that all prospects measure anything they are looking at and they are considering working with the company.

The word is VALUE.

Remember this Success Formula...

No VALUE = No Volume

Volume will RARELY, if EVER, precede VALUE. And if it does, most of the time it will not work out long term. Value is a part of our life, and we must show value to the prospect in our Company, Cause, and Comp Plan.

No Value...No Volume, PERIOD.

Let me ask you a question: Would you buy a house that you saw no value in?

How about a car?
How about a thousand dollar suit?
Would you even buy a pair of shoes that you saw no value in?

I didn't think so. Neither would I.

And no one is going to be recruited, be a customer, refer you to a non-profit or anything that they see no value in for their life and future. It's ALL about Value.

People want to know what's in it for them. They want to know there is value for their lifestyle. Value in the Company, Cause, and Value in YOU.

Give the prospect REASONS and BENEFITS to be part of the team, or at least feel comfortable and confident in shopping and referring you to more prospects.

Is there value in shopping at one place and having thousands of stores, price comparison technology, special offers, a portion going to non-profits, saving money, convenience, etc...??? Is there value in helping a non-profit fundraise and supporting their mission statement? Is there value in working the business to create extra income, residual income, equity, higher income than they ever dreamed????

Remember: No Value = No Volume.

NO Exceptions.

5 comments:

Anonymous said...

Jim said..."Thank you for yet another extremely VALUABLE part of our very VALUABLE training!"

Anonymous said...

Yes!!! Thank you!

Anonymous said...

Thank you! So important a reminder!

Anonymous said...

Thank you for this!

Anonymous said...

yes---thank you Mr. Shapiro...valuable training here...