After you’ve launched your business, the day will come when it is time to start knocking on doors and selling. Calling leads, warm market, referrals and the like.
When that day comes, your first inclination will probably be to dash out to buy every book you can find about selling. If you can absorb all the powerful advice they contain from their powerful-looking authors, you will be signing people up quickly, right? Well maybe yes. But probably not.
You see, attempting to identify the traits of the perfect salesperson is a waste of time. All you need is to understand your own strengths and perfect them. I’ve been the top salesperson at every company where I’ve ever worked. I’ve won awards, grossed the highest profits and opened a lot of doors. And I did this by being true to myself - by understanding my instinctive talents and strengths and by becoming friends with everyone around me.
Sales is about having a good time and making as many friends as possible. So enjoy what you do. Because when you do, it shows and customers will buy, for a very simple reason:
People Want to Do Business with Their Friends
This is really simple. To make more sales, make more friends. That’s it. Just be likeable. If you do, your customers will buy from you over the next guy. I guarantee that even if you’re more expensive than the next gal or guy, they’ll be happy to pay for what you are sharing.
If you’re not likeable, then you really shouldn’t be in sales. You need to be in accounting or some other job where it doesn’t really matter if you’re liked.
Once you’ve established friendship, you’ll establish trust. You’ll be seen as an advisor. As a consultant. And you need to become a consultant to your affiliate. Not a salesperson. Not a rep. Not an account manager. A consultant. And the first step in becoming that trusted advisor, that consultant, is to first to become a friend.
The bottom line is that people do business with people they like and people they trust. The product or service is often secondary.
So talk friendly, not professionally. Listen to people and help them solve problems. If you are a real friend, you might never have to think about the word “selling” again.
3 comments:
I think that I will work more on Friendship than Selling . Thank you for that Gold Nugget of Truth. MarkMDC
Great lesson! Thank you so much. I will build on that.
Exactly. I have experienced that. I used to try to get good at sales when I was new. Until I decided I was going to be myself, and find people that I could connect with, and connect with the people I found. And have fun! Then things started to happen. Thank you so much! You are appreciated.
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