Growing people towards success. Your growth determines who you are. Who you are determines who you attract. Who you attract determines the success of your organization. CHAD SCHAPIRO
Wednesday, August 09, 2006
Get Good At Sales
Anybody have too much month at the end of your money? That's where I came from, the struggle of living paycheck to paycheck if I was lucky most of the time I needed more than my paycheck. Then I started learning and studying how to earn money for real and applying those things in my life.
To be good at sales we need:
1. Belief. People will say yes more to your belief than any technical knowledge or skills.
2. Find good leads and help them to say yes.
3. Help people make decisions that are good for them.
If I say something they may doubt it but if they say it it's considered fact. So you need to ask ?'s that help them make the decisions and statements that lead to them buying.
Alternative choice ?'s that lead to your result.
Tie downs with the questions at the end, "It would make sense to invest in your future, wouldn't it?"
Repeat the question back to them, "Do I have to invest any money?" you say "Do you want to invest money into your business?"
10 fears for most people investing:
1. Fear of you. They don't want to be sold. We are great consumers but don't want to be sold. So don't come across as a salesperson but rather and expert tour guide, advisor. That is the number one key, people need to like you, trust you, and want to listen to you.
2. Fear of making a mistake. We all have been there. We need to address any of those ?'s during presentation.
3. Fear of being lied to. We must be honest and truthful.
4. Fear of incurring debt. They need to realize investing vs. Spending. The presentation needs to bring the value out of the benefits they will get, pour it on so it diminishes the investment.
5. Fear of losing face. Feeling stupid in front of family. Everyone needs to feel important and uplifted. We need to care more about them then just making a sale. We need to have empathy for them. Put ourselves in their shoes.
6. Fear of unknown. They don't know the company or who you are. That's why this whole process is an education process not a sales process.
7. Fear of bad past experience. We sound like that last situation. We need to really help them understand and feel secure in what we're doing.
8. Fear based on prejudice. Something in their lives, and the other fears creating them to prejudge us.
9. A third party is talking them out of it.
10. Fear based on the words we say. Our words either create a positive or negative effect on others. Don't say "Cost" or "price" share with them the total investment or total amount. Don't say "monthly payment" it brings them back to all of their bills we say "monthly investment or amount". Don't say "contract" call it the "agreement" "form". Don't say "buy" we need to say "own", people love to own but don't like to buy more things. Don't say "sell" or "sold", use "get them involved" or "acquire". Don't say "deal" we've all gotten into bad deals, say "opportunity" or "transaction", "this will be an incredible opportunity for you". Don't ask them to sign something, instead ask them for their "ok" or "approval" "authorize" "endorse".
You need to get comfortable with how others close the sale and then make your own style. Closing is just giving them enough information to help them make a decision that is good for them.
1. Help them rationalize their decision.
2. Avoid procrastination.
3. Help overcome their fears.
4. Overcome indecision.
After they've got all the info. You can ask them"how are you feeling about all this so far?" If they say good, then you know you are getting somewhere.
You can ask a question like "how do you spell your last name?" or "where would you like the checks to be sent to?" and then fill out registration.
When they say "I want to think it over". Say, "that's fine, I know you must be seriously interested to spend some time thinking about it. What part of the opportunity are you going to be thinking about the most? (if they don't give you anything then you ask) It is it the money to invest?" If it is the money have them start for free or compare the amount of money invested here to what a traditional business would cost.
Last thing is to be EXCITED!!!
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7 comments:
I loved this lesson. this is one of the arts of this business that I work very hard at doing better at!! Thank you!
Fabulous! Thank you so much!
So Valuable thank you for MORE skills to get better.
Thank you so much for this explanation of sales techniques...etc. Helping me a lot.
thanks,good advice
Thank you. I will be reading this blog over and over to master the art of sales.
I really like this one...
I shall be continuing to refer back to this...
Thank you so much!!!!
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