Image

Have you heard it's not what you know but who you know? That is great but more true is it's not who you know but who knows you and what they think about you.

This relates to image. Definition of image: a mental conception held in common by members of a group, symbolic of a basic attitude and orientation.

Always have a good elevator speech. If you didn't have much time, only 10 seconds, how would you describe you and what you do. We also need a cocktail party speech, a minute in length. We need to practice these, write them out and memorize them.

Image is not a constant but an always changing variable. We will always be getting better or not as good it won't be the exact same.

Some things need to be constants: integrity, professionalism.

Relational capital: who you know. Great friendships, business contacts, learning opportunities.

What do you want your image to be like? What is your projected self-image?

Image is based on 5 things:
1. How we look
2. What we say
3. How we say it
4. What we do
5. How we do it

As we project a better image we attract more positive things to us.

Image is a very fluid ever changing variable with each interaction. We need to be as successful and positive as we can possibly be.